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Dec 13, 2012 12:17 PMPublication: The East Hampton Press

At Elie Tahari, Neon Lights Will Yield Space To Project Runway Promotion

Dec 18, 2012 1:58 PM

The bright white holiday lights at Elie Tahari, which have drawn criticism in East Hampton Village, will be removed in time to comply with a notice of violation, a spokesman for the company said Wednesday.

“Luckily the brand already had plans to switch out the visuals to coincide with Tahari’s upcoming appearance on Project Runway All Stars Season 2, airing on December 27th,” said a statement sent by email by Scott Currie, vice president of global communications.

To promote the show, the decorative lights will be replaced with a new display featuring a mannequin wearing the winning dress design, which will be chosen by Elie Tahari, Isaac Mizrahi, Georgina Chapman and the show’s host, Carolyn Murphy.

East Hampton Village bans neon and neon-like lights, and in response to at least one complaint, Elie Tahari was issued a notice of violation on November 28, according to Dan Reichl, a village code enforcement officer. The store has 30 days to rectify a violation before a summons is issued, Mr. Reichl said. That means the light display should be gone by the time that deadline kicks in.

“We wanted to create something exciting and memorable that really paid tribute to the holiday season,” Mr. Currie said of the light displays, which were designed by an “inhouse corporate visual team” and are featured at Tahari’s retail outlets “all over the world.” According to Mr. Currie, there were complaints about the holiday lights only in East Hampton Village. “The Elie Tahari brand has a global presence on five continents and is featured in more than 600 U.S. retailers and 36 free standing collection stores around the world,” he said.

Customers visiting the East Hampton store “have loved them,” Mr. Currie said. “It’s been getting amazing feedback.”

“The Elie Tahari East Hampton stores have always been a productive and supportive member of the East Hampton business community,” Elie Tahari, the company’s chairman and CEO, said in a statement, “and although we are surprised by the reaction to our holiday window display, there are plans to amend it in order to comply with Village zoning regulations.”

Mr. Tahari has a house in East Hampton.

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This says it all... "There were complaints about the holiday lights only in East Hampton Village. “The Elie Tahari brand has a global presence on five continents and is featured in more than 600 U.S. retailers and 36 free standing collection stores around the world,”
You people are a trip... MERRY CRISTMAS!
By joe hampton (3459), south hampton on Dec 13, 12 12:52 PM
Well, the talking Corporate Communication head sums it all up with the statement about "the Brand" and it's intentions. Shops like Tahari are here only for one thing - furthering "the Brand" and it's profile being associated in "the Hamptons". Tahari could give a fig about the local people and their complaints about the lights, they are not here to sell clothes to the local people and could care less what we think.
By SisBoomBonacker (106), Hamptons on Dec 13, 12 3:30 PM
I think JoeHampton got it right. I am not sure it is even in violation of the spirit of the law....it's not like it says "Miller Lite" or "Blue Plate Special".

I guess tho' if Ms. Bonacker would have her way it could always be replaced by an auto parts shop. BTW, I think the article clearly states that Mr. Tahari has a home in East Hampton. While it may not be his primary residence it certainly qualifies him as a member of the community so one may infer, he actually does care.

You ...more
By Hambone (514), New York on Dec 13, 12 7:58 PM
1 member liked this comment
“I've read in many a novel, that unless they've souls that grovel-- Folks prefer in fact a hovel to your dreary marble halls.”

~ Charles Stuart Calverley
Dec 13, 12 8:28 PM appended by Mr. Z
"A house, is not a home." ~ Polly Adler
By Mr. Z (11819), North Sea on Dec 13, 12 8:28 PM
I'm sure his house in the hamptons is used once a year....the rest of the time it's a giant write off..........
By Biba (566), East Hampton on Dec 15, 12 1:39 PM
1 member liked this comment
Those type of 'write offs' don't really exist in the tax code anymore.
By Hambone (514), New York on Dec 18, 12 8:57 AM
Those are "holiday lights"?

I'd really like a deeper explanation of the reasoning behind the design regarding the season's festivities, and it's artistic merit. I see orange extension cords, monoline black clothing, and an obnoxiously bright display of lighting as bad as "Bluestreak" headlamps coming the other way down the boulevard which simply appears to be a cry for attention, remotely in the shape of gift box bows.

You know what they say, there's no such thing as bad publicity...
By Mr. Z (11819), North Sea on Dec 14, 12 6:48 AM
I have to stand corrected... I did not see the photos before. This is not very attractive. And clearly distasteful.But I think they do damage to the brand with such eccentric Veredes type displays for attention
By They call me (2824), southampton on Dec 14, 12 9:05 AM
1 member liked this comment
While I see where the Tahari team is coming from as far as the store decor, ummm shouldnt they at least try to fit in with the local theme...and I personally do not see anything festive about those lights...and what are those extention cords? I'm a traditionalist when it comes to the holidays...trim the Window with Greenery and twinkle lights...the neon bows? Tangles? Whatever they are, they just don't give me a that warm fuzzy holiday feeling.
By pstevens (406), Wilmington on Dec 14, 12 11:52 AM
Does any one remember when that was Engel Pottery.......for the life of me I can't remember what it was before that.....East Hampton WAS a nice place.
By Biba (566), East Hampton on Dec 15, 12 1:41 PM
I think it was also a clothing store called Above the Potatoes. I don't really care about the lights. Many other important things to worry about
By springsmom (29), East Hampton on Dec 16, 12 5:31 PM
Yup..you are the only one who git it right! Who really cares?l
By Hambone (514), New York on Dec 18, 12 8:58 AM
Nope.

Our towns, along with their "names" are being used, and exploited for profit, material gain, and gross self aggrandizement.

Sounds more accurate...
By Mr. Z (11819), North Sea on Dec 18, 12 9:55 PM