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Oct 21, 2019 11:31 AMPublication: The Southampton Press

UPDATE: The Hamptons Standard Sued For Claims Of Trademark Infringement As It Changes Name, Menu

The Hamptons Standard is undergoing renovations to make the restaurant more family-friendly. The coffee bar will remain open throughout the renovations. DANA SHAW
Oct 21, 2019 5:28 PM

UPDATE: Monday, 5:20 p.m.

Salvatore Biundo and his establishment, the Hamptons Standard, are being sued over claims of trademark infringement and unfair competition by Standard International Management, LLC, a New York City-based operator of hotels, bars, restaurants and nightclubs in the United States and London, including The Standard, High Line, a luxury boutique hotel in Manhattan.

The Standard launched in 1998 and has since then “developed and maintained a national reputation for high quality goods and services” through its family of registered Standard marks, according to court documents.

The plaintiff filed a complaint in federal court on September 10 and requests a trial by jury, according to court documents. Mr. Biundo has yet to answer or make any motion regarding the summons or complaint, and he has until November 4 to do so.

“There is an active conversation going on with the Standard Hotel,” Jody Fisher, a spokesperson for Mr. Biundo, said. “We expect a positive outcome.”

The owner could not comment further given the pending litigation, so he did not disclose whether the lawsuit was the reason for making the upcoming changes to his restaurant.


The Hamptons Standard opened in July at the former Friendly’s on Montauk Highway in Hampton Bays, offering a full-menu restaurant, bar and market all under one roof. Business was off to a good start, but to the owner, the atmosphere was not what he envisioned.

Salvatore Biundo, who also owns the upscale Italian restaurant Centro Trattoria and Bar down the road, decided to close the Hamptons Standard for several weeks and reopen in early November with a brand new menu, name and interior. The coffee area will remain open during the renovations, so customers are still welcomed to stop in.

“We were open a couple months and the menu wasn’t where I wanted it to be, so I’m going to refocus it on what I know best, which is casual Italian,” he said, adding that he wants the establishment to have more of a relaxed, community feel than it did.

The menu originally offered an assortment of American dishes at moderate prices, including some quirky options, like blue-colored pancakes. Mr. Biundo is making the new menu solely Italian comfort food at affordable price points that will be catered more toward a family or group of friends, he said.

The name will change to Salvatore’s and the interior will be redesigned to include a wood-burning pizza oven, a new seating layout and other cosmetic alterations.

“I wasn’t seeing families. It’s not where I wanted it to go,” Mr. Biundo said. “Growing up as a kid, every Sunday, no matter what time, who was there, everyone got around the table and it was a casual thing. It was like a big dish of pasta, it was homemade pizza, whatever it may be … And I want it to be a community base so everybody comes together in a family way.”

The restaurant section of the building closed on Wednesday, October 16. Constructing the wood-burning oven inside will take up the most time, the owner said.

“We kept it open for the season, and now that all the chaos is gone, I have time to revamp it,” he added.

The Hamptons Standard opened over the summer on Montauk Highway around the idea of “filling a void in our local community,” according to its website. Its diverse menu and different sections — it had a bar, coffee station, grab-and-go marketplace and sit-down restaurant — allowed it to have something for everyone.

But the void was not entirely filled, Mr. Biundo soon realized, and he is hoping that Salvatore’s will fulfill that.

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Just what Hampton Bays needs....more Italian food.
By itsamazing (224), Southampton on Oct 21, 19 1:29 PM
2 members liked this comment
Ummm -- consider the 11946 demographics, sir.

By Frank Wheeler (1826), Northampton on Oct 21, 19 5:32 PM
... please explain.
By William Rodney (561), southampton on Oct 22, 19 4:25 PM
Don't forget to add a kids menu if you want families. I went in once over the summer and left a few minutes later after realizing that there wasn't a children's menu and most of the menu offerings weren't something that would appeal to the average child-and the prices being asked weren't appealing to the average/local parent...and my children will eat almost anything, and I am fairly numb to the excessive prices being asked for mediocre food out here!
By S'hamptonNative (84), Southampton on Oct 21, 19 2:11 PM
The place is good but Southampton prices arent working in Hampton bays
By chief1 (2800), southampton on Oct 21, 19 2:17 PM
What happened to the year round breakfast concept we all heard about and got excited about to begin with?? Instead we get another Italian Restaurant??? Think you’re missing the boat on this one.
By Bmaz23 (1), Hampton Bays on Oct 21, 19 3:26 PM
3 members liked this comment
Makes sense why not too many families were going. $100.00 for burgers and fries (not including drinks) for a family of four isn't exactly "affordable food for the masses". Buckley's is 1/2 that.
By CandDHB (5), Hampton Bays on Oct 21, 19 4:41 PM
I heard this big name and concept change was due to a lawsuit. Sued by The Standard Hotel in the city for name, branding, and menu similarity violations.
By EastEnded (2), Hampton Bays on Oct 21, 19 5:18 PM
Perhaps the name "Hamptons Criterion" would appease the plaintiffs?
By Mr. Z (11847), North Sea on Oct 21, 19 5:35 PM
Don't get me wrong I love pizza but theres already SO MANY other pizza places it town.
By CampHero (10), East Quogue on Oct 21, 19 8:28 PM
That is a trademark stretch from saying the word standard and the word Hampton standard.
By chief1 (2800), southampton on Oct 21, 19 10:02 PM
1 member liked this comment
Four Season of Southampton lost a similar law suit many years ago and I expect this place will lose as well. It defies logic that the owner wouldn't choose a unique name for a new restaurant. He was stubborn or poorly advised.
By even flow (1023), East Hampton on Oct 22, 19 7:02 AM
1 member liked this comment
Remember The Chart Inn on the Shinnecock Canal in Hampton Bays? They were for many years named The Chart House 'til a chain with that name (and no presence anywhere in New York State) successfully sued them and forced they to stop using that identity.

It all seems unfair, unless one is familial with Intellectual Property law and understand that if a business does not protect its "brand," then it lapses into common usage and anyone can use it.

By Frank Wheeler (1826), Northampton on Oct 22, 19 3:01 PM
1 member liked this comment
Please, we already have great Italian places to eat. We need a good, affordable breakfast place.
By Infoseeker (280), Hampton Bays on Oct 22, 19 7:28 PM
2 members liked this comment
Not a fan of this place....at all.......change the menu....it sucks!
By Jnlracer18 (1), East quogue on Oct 25, 19 12:37 AM
1 member liked this comment
The interior is fine. But the menu needed renovation. Blue pancakes with frozen blueberries on top were not anyone's idea of a good breakfast option
By newresident (7), Hampton Bays on Oct 25, 19 10:31 AM
1 member liked this comment