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Aug 7, 2012 2:53 PMPublication: The East Hampton Press

The Hipster Wars Arrive In Montauk

Aug 7, 2012 6:41 PM

Hipsters are taking a hit in Montauk, whose “discovery” by the urban self-conscious was noted in Sunday’s New York Times Style section in an article called “Montauk’s Hipster Fatigue.”

In it, the writer speculates that the image of the hipster—topped off with an artfully angled fedora—may be seen to provide cover for “a more privileged crowd 
that is intent upon 
importing to your neighborhood ... a new attitude that says, among other things, “‘I’m hipper than you and, gosh darn it, some things are going to change around here.’”

Traditionally, Montauk managed to escape the look-at-me crowds that characterize the Hamptons in summer. Now, as dressed-up visitors tumble out of limousines and taxis and 
from trains and seaplanes, at least a handful of people are standing ground using a time-honored defense: making fun of them.

Local resistance has been seen in a sign that says “Save Montauk” with a line struck through a fedora that is on display at one local bar. In addition, bumper stickers with the same no-fedora logo bearing the words “The end … of Montauk” have begun to appear on cars.

The sticker is offered online at a website called theendofmontauk.com. “Do a good deed for your community,” the site suggests with the Mighty Mouse theme song as audio, “display this civic bumper sticker with pride.”

Theendofmontauk.com readers can also send in photos of “twerp sightings.” Visitors to a Facebook page, called Montauk Hipster of the Day, can do pretty much the same.

Launched just before July Fourth weekend, Montauk Hipster of the Day takes a less confrontational tone than The End of Montauk. “This is just for fun, no profanity, or complete slamming of a person, no matter how popped their collar is,” the guidelines spell out. The search keywords for the site are fedoras, neon polo shirts, espadrilles and “anything polyester.” It hasn’t had that many photo postings so far.

“If a fedora twerp asks you for directions to one of Montauk’s three establishments for the entitled elite, why not divert him to the West Lake ‘Comfort’ Station?” theendofmontauk.com asks more combatively, particularly since the public restroom is closed in the accompanying photograph.

Meanwhile, a battle rages to the west in such venues as diehipster.com, bushwickbk.com and Gothamist.com, and even abroad on sites devoted to posting ridiculing photos and captions. But this week Gothamist posted a counterargument to The New York Times article, “Five Photos That Deflate The NY Times’ ‘Hipsters Are Ruining Montauk’ Narrative.”

“Lo and behold, we found images of regular, non-hipster types ruining the area,” Gothamist says. “Or maybe these are a new new breed of Ninja Hipsters, who dress like Joe Douchebag for their sleepy hamlet takeovers.”

Sheesh. Is it September yet?

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I love Montauk: "A quaint little drinking town with a fishing problem"
By aging hipster (201), Southampton on Aug 8, 12 5:55 AM
Many of the complainers are camofloging themselves, and actually promote these new businesses run by frends and associates "from away". Many of those folks are responsible for the change. For they never go somewhere in single fashion, but rather with the Mecca approach. There are savy media types who have introduced this "find" to their friends "from away" and know how to manipulate the process to expand a simple motel into a salon, fashion runway bar and lounge going 24/7. This zoning use was never ...more
By BlackDog (47), Boca Raton on Aug 10, 12 1:26 PM
This comment has been removed because it is a duplicate, off-topic or contains inappropriate content.
By BlackDog (47), Boca Raton on Aug 12, 12 8:21 PM